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Eastman Kodak, NY Label and Box Works to Provide Advanced Brand Protection Solutions

Developing invisible serialization and other overt, covert and ultra-covert features.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The Eastman Kodak Company Brand Protection Solutions unit and New York Label & Box Works announced a partnership to provide advanced brand protection capabilities. The two companies can help brands combat counterfeiters and diverters with invisible serialization and other overt, covert and ultra-covert features that provide a layered set of protections.
 
The increase of global counterfeiting and product diversion has created a need for brand owners to increase the level of sophistication of the brand protection measures they build into their packaging. NY Label has fully-integrated state-of-the-art variable data print technology into their flexographic printing process so that they can provide both overt and covert serialization.
 
Kodak’s TRACELESS family of products are systems that include a material component that is added to the label and a reader/viewer that is available only from Kodak.
 
“The first major project that was printed utilizing the Traceless AD technology, for a global luxury cosmetic company, was produced without any additional downtime,” said Craig Streibel, senior press operator for New York Label. “The Traceless AD ink performed even better than the generic security ink that he has been running for three plus years.”

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